The Challenge

Create a PR and social media campaign to generate mass consumer awareness of their Australian tour, and ensure that their tour is a sell out.

Insight & Approach

‘’No Diggity’’ propelled Blackstreet into the mainstream and world-wide stardom and features the smooth vocal stylings of the quartet amongst the street cred rhymes of Queen Pen and the legendary Dr Dre.

In anticipation of their upcoming Australian tour in April, Blackstreet are offering local MC’s the opportunity to step up to the plate and fill the shoes of Dr Dre live on stage. MC’s will be given the opportunity to submit their 30 second video demo of Dr Dre’s verse on the track. Blackstreet will select three finalists in each city with one eventual winner chosen, through social media, in Melbourne, Brisbane and Sydney. That winner will then have the opportunity to perform the track live on stage with Blackstreet.