Jac 5

Rainmaker was tasked to devise a PR and social media program to launch premium underwear brand Jac5 in Australia

The Challenge

Launch new premium underwear brand Jac5 into the Australian market and drive conversation and word of mouth across on and offline media channels

Insight & Approach

Create a national survey looking into the underwear habits of Australians, and from the results create an Undies Amnesty ‘Pop Up Store’ where men could ditch their old undies for a free pair of Jac5.


Created national coverage of Jac5 across all national leading media outlets, including Channel 10 news and breakfast, The Daily Telegraph, The Sydney Morning Herald, MX, and Austereo radio network.

Increase in Website Traffic Compared to Average Daily Visits