Quickflix

Quickflix is Australia's first and pioneering movie and TV streaming company. Rainmaker devised a creative PR and social media campaign to support the roll-out of its advertising and marketing strategy for the launch of its new 12 episode movie review TV show for Channel 7 hosted by Ruby Rose.

The Challenge

Launch Quickflix’s new TV show hosted by Ruby Rose and drive audience through PR and social media alone, with no paid advertising or network promotion

Insight & Approach

Create an online competition via the Quickflix Facebook community where wannabe TV presenters could audition to be Ruby’s co-host via a 30 second movie review upload. The winner gets paid to report from red carpet events and review movies for 22 episodes with Ruby. Extensive outreach of campaign assets to key influencers.

Results

Over 500 audition reviews over a two week period.

TV show debuted strongly exceeding TV audience figures by 110%

TV show was commissioned for another 22 episodes on Channel 7

Extensive media coverage across all media platforms

Achieved ROI 10:1

1 million
Audience reach, with extensive media coverage across all media platforms