Sealy
Sealy is Australia's number one mattress manufacturer. To celebrate their 60th year anniversary, Rainmaker was tasked with generating a social media campaign that would drive conversation both on and offline and grow community fan base.
The Challenge
Position Sealy as the Sleep Wellness experts, and drive conversations across consumer lifestyle media, both on and offline.
Insight & Approach
Rainmaker launched an online recruitment drive to find Sealy’s Sleep Ambassador – a unique role where one lucky person gets paid to ‘Sleep On The Job.’
Results
Over 500 entries
Over 50 items of national and metro media coverage
Extensive support from key target audience mum bloggers
Community growth in excess of 400%
ROI: 10:1
Cumulative audience reach of over 1 million
Increased online share of voice by 20%
