Wolf Creek TV Series

Launch streaming service STAN's Wolf Creek TV series

The Challenge

1. Launch new Wolf Creek 6 part TV series and generate extensive awareness and talk-abilty.
2. Increase subscriptions to STAN streaming service

Insight & Approach

Devise and implement an experiential campaign by creating two immersive Wolf Creek pop up bars in Melbourne and Sydney and invite media and general public to experience aspects of the TV show.

Generate editorial on the generate conversation on the bars plus leverage interview opportunities for Wolf Creek stars – John Jarratt and Lucy Fry.

Results

• Wolf Creek is now the most watched show on STAN beating international shows Billions and Sherlock
• Added over 50,000 new subscribers over a two week period
• PR campaign generated an accumulative audience reach of 816,080 over a two week period
• Thousands of fans shared their selfies across FB, Twitter and Instagram using #WolfCreek with 95% positive sentiment